Basically, advertisements are one of the major sources of information for an employee concerning potential jobs he/she can choose. This is a common rule typical for all professions, including health care professionals, such as nurses for instance. At the same time, the effectiveness of such advertisements is of a paramount importance because, on the one hand, it provides an employer with a possibility to get a wide range of potential candidates, including highly professional specialists as well as talented young specialists, while, on the other hand, an employee receives the basic information about the job suggested and about the organization he/she is suggested to work and often on the basis of the advertisement an employee takes a decision whether he/she will try to get this job or it does not worth his/her attention.
In such a situation, the importance of advertisement can be hardly underestimated. To clearly define what actually makes an advertisement really effective, it is necessary to refer to some examples.

For instance, www dot rnwanted.com/ suggested a variety of nursing jobs and, at first glance, this advertisement seems to be quite effective because it is addressed to the wide range of specialists, including not only local specialists but also foreign ones. At the same time, the advertisement informs potential employees that specialists with a different professional level and experience can get the job. However, the design and navigation, being quite simple, are still overweighed by textual information with poor visual representation.
Another advertisement, found on www dot regionalhelpwanted.com/AdvSearch/AdvJobSearch_Result.cfm?SN=1&A=nurse, is better in this regard because the visual representation s better and a potential employee can easily access to the information concerning the job he/she wants to get and, what is more, it is even possible to find detailed information about this job. At the same time, both advertisements provides ample support of candidates providing the possibility to get additional information about employers.
In general, both advertisement may be called relatively effective because the meet the basic demands imposed to effective advertisements. To put it more precisely, an effective advertisement should provide concise and clear information about the job offered and some information about the organization and employer background in order to inform potential employees about their position and perspectives in case they choose this job. Furthermore, the information should relate strictly to the subject of the advertisement. Otherwise, it will look like an attempt to distract the attention of an employee from some important information about some drawbacks of the job offered. In addition, visualization also plays an important role, since it provides ample opportunities for the easier perception of the advertisement and may evoke positive emotions of an employee.
Thus, in conclusion, it should be said that the effectiveness of an advertisement targeting recruiting employees is of a paramount importance, especially if it is an advertisement addressed to health care professionals. The effective advertisements should attract well-qualified and perspectives employees and provide an employer with large opportunities for selection of employees that perfectly meet the demands of the organization he/she represents.

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