Before writing marketing papers, you should know that marketing is a control of the creation of goods and services and mechanisms for their implementation as a single integrated process.

In marketing, there are five basic principles:
- manufacture and sale of goods should meet the needs of customers, market conditions and opportunities of the company;
- fully meet the needs of buyers and high-tech and artistic level;
- presence in the market at the moment the most effective possible implementation of products;
- constant updating of manufactured or marketed products;
- unity of strategy and tactics to respond quickly to changing demand.

Types of Marketing:

Depending on the state of market demand

Conversion marketing is applied in the absence of real demand. The task of marketing in this situation is to develop an action plan that will facilitate the emergence of demand for the goods or services.

Stimulating marketing associated with the presence of goods and services for which there is no demand because of complete indifference or disinterest on the part of consumers. Incentive marketing plan should take into account the reasons for this indifference and identify actions to overcome it.

Developing marketing associated with the emerging demand for goods (services).

Remarketing revives demand for a certain period of extinction of the life cycle of goods or services.

Sinchromarketing use in a fluctuating demand. For example, seasonal goods consumption.

Supporting marketing is used when the level and structure of demand for products fully comply with the level and structure of the sentence.

Counteractive marketing is used to reduce demand, which in terms of society or the consumer is regarded as irrational (eg, alcoholic beverages, tobacco products).
Depending on the scope of the market

Mass marketing involves targeting the widest range of consumers without taking into account the differences between them. (I make something that everyone needs) The company's goal to set lower prices because the costs are reduced with mass production and promotion.

Concentrated (targeted) marketing orientation to a specific segment, trying to satisfy his needs (products for honeymooners, funeral services). Advantages: the most complete satisfaction of needs, is used in small companies. Disadvantages: The segment can suddenly decrease, limiting the possible growth of the company.

Differentiated marketing desire to capture a large part of the overall market and thus offer several varieties of the same commodity which is distinguished by its consumer qualities and can satisfy the needs of many segments (dairy companies, products with different fat, cheese, cottage cheese, yogurt). Advantages: satisfaction. Difficult to implement.
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