10 Aug 2010
Importance of SWOT analysis
Thе prосеss оf strаtеgіс plаnnіng іs соrе еlеmеnt іn thе соmpаny’s busіnеss suссеss. Tіmеly аnd еxасt dеfіnіng thе оbjесtіvеs аnd pеrspесtіvеs fоr thе соmpаny соndіtіоn іts futurе prоfіts аnd lіfе сyсlе. Іt іs nаturаl thаt аnаlysіs usеd fоr dеfіnіng dіrесtіоns оf strаtеgіс dеvеlоpmеnt іs hіghly іmpоrtаnt fоr fіnаnсіаl іnstіtutіоns аnd fоr сhіеf fіnаnсіаl оffісеrs wоrldwіdе.
SWОT аnаlysіs іs оnе оf thе mаіn mеthоds usеd fоr соmpаny’s dеvеlоpmеnt аnd plаnnіng; іt іnсludеs аnаlysіs оf еnvіrоnmеnt fасtоrs trаdіtіоnаlly dіvіdеd іntо fоur grоups: strеngths, wеаknеssеs, оppоrtunіtіеs аnd thrеаts. SWОT hеlps tо mаtсh thе fіrm’s rеsоurсеs аnd саpаbіlіtіеs tо thе соmpеtіtіvе еnvіrоnmеnt іn whісh іt оpеrаtеs (Williamson & Cooke & Jenkins & Moreton 2003). Thе SWОT prоfіlе оf thе соmpаny usuаlly shоws whісh kіnds оf strаtеgіеs іt іs bеttеr tо сhооsе: strеngth-оppоrtunіtіеs (SО), wеаknеssеs-оppоrtunіtіеs (WО), strеngth-thrеаts (ST), wеаknеssеs-thrеаts (WT). SО strаtеgіеs аrе bаsеd оn bеttеr usе оf thе соmpаny’s аdvаntаgеs; WО strаtеgіеs shоw hоw tо оvеrсоmе wеаknеssеs іn оrdеr tо mаkе thе соmpаny mоrе еffісіеnt; ST dеvеlоpmеnt іdеntіfіеs wаys thаt thе fіrm саn usе іts strеngths tо rеduсе іts vulnеrаbіlіty tо еxtеrnаl thrеаts, аnd WО strаtеgіеs аrе usuаlly mеаnt tо сrеаtе plаns tо еlіmіnаtе thе соmpаny’s wеаknеssеs іn оrdеr tо аvоіd еxtеrnаl thrеаts.
Еxесutіvе summаry
Everyday we meet different people, many of which might be quite unfamiliar to us and we cannot know what to expect from them. There are people who try to be always polite with people and to follow certain ethical principles while communicating with others. However, there are also very unscrupulous people, who do not care about ethics in relations. In this paper, I would like to discuss two examples of people’s behavior – ethical and unethical. Both of them are from the sphere of work in a supermarket.
Today, many companies tend to implement customer relationship management systems in order to improve their marketing position. In this respect, it should be said that the customer satisfaction and customer loyalty turn out to be crucial to the overall success of the implementation of CRM systems. The Mitsubishi Motor is not an exception in this regard and the implementation of new CRM system has already proved its efficiency. In fact, the company is mainly concerned with the provision of customers to communicate with agents of the company by means of the call center. In such a way, the call center becomes a strategically important part of the company-customer relationship because the company attempts to demonstrate its openness and readiness to help customers when they need such assistance. At the same time, the company attempts to optimize the functioning of its call center using new technologies which increase the efficiency of the work of its call centers. Moreover, the company outsources these services which leads to the increase of efficiency of call services, on the one hand, and saves costs the company spends on the call centers, on the other. In such a way, Mitsubishi Motor manages to combine the high quality of services with high customer satisfaction and efficient communication between the company and customers.
Abstract
Passages from the Gospel of John and the Qur’an describe same events but use different means to pass their messages. John uses complicated structure in his narration. The language is high-flown in order to underline the importance of message which is passed. The main function of the text is to underline mighty power of God and stress on Him as the source and reason of everything that exists on the Earth. The main function of this passage is to underline unlimited power of God. The passage from the Qur’an is written in simpler language. It is more understandable. From the first lines the author distinguish the purpose of writing and this purpose is to pass important message to people: “This is the Scripture in which there is no doubt, containing guidance for those who are mindful of God, who believe in the unseen, keep up the prayer, and give out of what We have provided for them” (Qur’an). The passage explains the meaning of Scripture given to Moses and underlines how important it is for all people. Two texts have different functions and stylistic means are determined by these functions. The passage from the Gospel of John aims to make people feel fear and respect to God. That is the reason theme of sin and punishment is very strong in this passage. Fear and obedience are central themes in Christianity and all scriptures are designed in a way which would make people fear God. The passage from Qur’an is aimed to teach people and give them important information. The author does not make an attempt to make people scared. He rather underlines the importance of information and appeals to rational side. It is also notable that the passage from the Gospel makes accent of sufferings of those who will not follow the path of faith. The passage from Qur’an underlines privileges of those who will follow the guidelines.
It is not a secret that the relations between men and women become differ when they start living together. The period of dating is something like a preparatory stage for the creation of the family. It is a very important step for every member of the couple and sometimes it happens that marriage is not living up to the expectations of the couple. The failed expectations in marriage cause the divorce rate growing and psychological problems in the couple. Even yet later they will live separately from each other. Psychologists are confident that among the many factors, which cause such a situation misunderstanding is one of the first reasons which influence the family relations and now we will try to set up the problem and finally find the solution, which help to find understanding.
