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| Crisis
Management
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Description of the company and the problem
Enron was one of the leading companies operating in the energy
market of the US. The company was traditionally viewed as
one of the industry’s leaders and investors believed
the company was quite reliable. However, the reliability of
the company was questioned when former officials of the company
said Enron hid its gains during crisis in California. In fact,
such accusations provoked serious suspicions among investors
and clients of the company because the hiding of the company’s
gains during the crisis in California cannot be interpreted
otherwise as the deception of investors and clients of the
company. In this respect, it should be said that the crisis
in California was closely intertwined with the growing energy
costs and companies consuming energy had to pay high price
to companies producing the energy. In other words, they should
pay to Enron which occupied the leading position in the energy
market. In such a situation, the fact of hiding gains of Enron
was of the paramount importance because, in case the true
gains of the company were known to the public and investors,
the company was likely to be forced to reduce prices in order
to ease the tension in the energy market. This step would
facilitate overcoming crisis and prevented companies from
considerable financial losses provoked by high energy prices
established by Enron. Therefore, the uncovering made by former
executives of Enron put the company into a disadvantageous
position because it undermined the positive image of the company
and, what is more, Enron became a subject of a particular
attention from the part of regulatory agencies.
Memorandum
To workers of Enron
The current situation in the company remains stable though
the rumors concerning our company and spread by mass media
disturb you. Naturally, the negative image of the company
which our former executives have created due to their fancied
allegations of Enron, which presumably had hidden its gains
during the California crisis, have nothing in common with
reality. I am sure you know as well as I do that fairness
is our major principle and we have never deceived neither
our customers, nor our business partners, nor, what is more,
our employees who are the main value of our company.
At the same time, the fact actions of our former executives
cannot be justified. In fact, they are a disgrace for our
company. These former executives have already proved their
inability to manage effective and you, employees, have suffered
a lot from their ineffective management. So, I believe you
are not surprised with their fraudulent allegations. I am
also sure that you feel the changes for better in our company
and you know that we never hide any information neither from
you nor from the public. This is why I would like you to continue
you work and do not worry about the future of our company
and your own future. I am sure it is perfect. So you can be
certain in your future and you can inform the mass media that
our company did not have and does not have any troubles.
Letter
Dear Mrs., Mss.
I am writing to inform you about recent events and rumors
that affect the performance and public image of our company
consistently. In fact, the entire matter is apparently misrepresented
in the media which lack the objective and reliable information
on the policy of our company and our actions during the recent
crisis in California. Naturally, it is just a misinterpretation
provoked by allegations of our former executives who informed
the media and the public about our company hiding its gains
during the crisis in California.
I would like to clarify the situation in order to avoid erroneous
suspicions and further allegation of our company. Our company
has always been open to the public eye and we will readily
provide you with all the information concerning our policies
and our actions during the California crisis but I would like
to assure you that we did not violate any legal norms and
all our actions were absolutely correct. Moreover, I should
say that our company had suffered a lot from the recent crisis
and our losses are quite substantial, though they do not threat
to our marketing position.
Finally, I would like to underline that the allegations of
our former executives are not grounded on real facts. In stark
contrast, they are absolutely fake and provoked by the irresistible
desire of our former executives to revenge on our company
as they had lost justly their job.
To clarify the situation and our position I invite you to
speak to our marketing department which will give you ample
information on our actions and policies during the California
crisis.
E-Mail
Dear partner,
I am sorry to disturb you during your vocations, but recent
events force me to inform you about recent troubles which
affected our company dramatically. I am not sure whether you
heard about our former executives who informed the public
about our presumable hiding gains during the California crisis.
I am convinced that you would perceive this information as
absolute nonsense. As you know we always provide the public
and, above all, our partners with the precise information
on our position and our gains. Moreover, in the course of
our long-lasting partnership you had already learned that
we had never admitted the possibility of fraud in relations
with our business partners, investors or customers.
In fact, we share the same values as you do and we are unable
to take immoral or, what is more, illegal decisions. I home
that this stir in the media which began because of our former
executives will soon stop because their allegations are ungrounded.
As you know we performed well during the crisis but we remained
fair. Moreover, we had hardly escaped crisis ourselves because
of the poor management from the part of our former executives
who are know accusing our company of hiding gains.
Thus, I would like to reassure you that our current position
remains unchangeable, we are still performing well and there
are no real threats to our partnership.
Hope you enjoy your vacation and our troubles will not affect
you in any way.
SMS
Dear Customer,
Our company is sorry for the recent rumors that accompany
Enron. I hope they did not change your attitude to our company
and you will continue to use our services. In all probability,
you have already heard about recent allegations of our company
for our former executives said we were hiding our gains during
the California crisis. It is a shame for our company to employ
such executives because they are lying about our actions during
the crisis. In addition, you should be aware of the fact that
media had little information about the actual situation and
actions of our company. In fact, they represented the version
of our former executives only, while they totally ignored
the position of our company. Soon, we will inform the media
about the actual actions of our company during the California
crisis.
However, before we would like to inform you that we had never
undertake any unethical or illegal actions and we had always
been open to the public and our fairness, especially in relation
to our loyal customers, proves to be beyond a doubt. I hope
you would not have troubles because of these unsubstantial
rumors and we will keep working together. I hope you understand
that we have just temporary difficulties with our former executives
who just want to revenge on our company after the loss of
the job.
Works cited:
Thill, J.V. Excellence in Business Communication. New York:
Random House, 2005.
http://query.nytimes.com/gst/fullpage.html?res=9F04E7DC113FF930A15755C0A9649C8B63&scp=2&sq=crisis%20Enron&st=cse
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