 |
| Developing
a Marketing Strategy |
 |
Marketing strategies are very important for successful business
development of a company. This is why it is necessary to choose
a proper strategy in order to achieve positive results.
In our case, I have chosen the new car developed by GM as
a subject to apply an effective marketing strategy. In fact
it should be said that in order to choose the best strategy
it is necessary to properly understand the goals of the company
and the goals it faces in introducing a new product.
Since GM is a well-known brand than the marketing strategy
should aim at the promotion of the product in possibly wider
markets. At this respect, among the varieties of strategies,
the most effective seems to be the horizontal integration.
In all probability this strategy would be the most successful
since it implies the promotion and introduction of the new
product, i.e. the new car developed by GM in many markets.
It is obvious that GM has a strong basis for successful implementation
of this strategy since it is widely represented in many countries
of the world and the company has not only its plants in various
countries throughout the world but the marketing well developed
net as well that makes sells of the new car quite easy but
naturally on the condition of the proper promotion of the
product.
Consequently on introducing the new car GM has to provide
different markets where the company is represented with sufficient
amount of the cars and organize an effective advertising campaign
in order to promote the new car in the markets. Finally it
would be highly recommendable to enter new markets along with
old ones.
Bibliography:
1. Hawkins, Del I., Roger J. Best, and Kenneth A. Coney. Consumer
Behavior: Building Marketing Strategy, 7th ed., Boston: McGraw
Hill, 1998.
2. Viardot, E. Successful Marketing Strategy for High-Tech
Firms. New York: New Publishers, 2001. |
|
